We created a print and ooh campaign about the result that athletes get when they push themselves to the limit, the feeling of chasing a trophy,
breaking a record or reaching the finish line.
Drunk on victory is the nausea after giving up everything in sport because when you reach that mental and physical state you know
it was worth it, and if so, it should be celebrated.
Michelob Ultra
Art Directors: Juan Camilo Sánchez / Sebastián García
Copywriters: Isaac López / Luis Ramón
Clio Sports
